This is very cool. #Beer

(Source: capcatchers.com)

A concept and design by Sam Gensburg, Southern Bells turns packaging into a playground.

He explains:
“Hidden within every 6-pack are two mallets attached to the corks (inside the beer). After drinking your beer to the level indicated on the back (or filling it with water) you can place the bottles into the holder and begin playing.
The package can close to become a traditional 6-pack or open, and lay flat, to become a musical instrument.
Inspired by the city of Savannah Georgia, and their lack of music venues.”

Incredible. Can we petition to make this a real beer??!

(Source: capcatchers.com)